Privacy Policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1

We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data with which you can be personally identified.

1.2

The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Wilson London.
The responsible party is the individual or legal entity that alone or jointly with others determines the purposes and means of the processing of personal data.

1.3

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries). You can recognize an encrypted connection by the “https://” prefix and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, we collect only the data that your browser transmits to our server (server log files):

  • Visited website

  • Date and time of access

  • Amount of data transferred

  • Source/reference from which you accessed the page

  • Browser used

  • Operating system used

  • IP address (if applicable, anonymized)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in ensuring website stability and functionality. The data will not be used for other purposes unless there is evidence of unlawful use.

3) COOKIES

Our website uses cookies to improve usability and functionality. Cookies are small text files stored on your device.

Some cookies are deleted after you close your browser (session cookies). Other cookies remain stored on your device and allow us or third parties to recognize your browser (persistent cookies).

Cookies may process data such as browser information, location data, and IP addresses. If personal data is processed, this is done in accordance with Art. 6(1)(b) GDPR (contract performance) or Art. 6(1)(f) GDPR (legitimate interest).

You may configure your browser to notify you of cookie usage or disable cookies entirely. Please note that disabling cookies may limit website functionality.

4) CONTACTING US

When contacting us via contact form or email, personal data is collected and used solely to process your inquiry.

Legal basis:

  • Art. 6(1)(f) GDPR (legitimate interest)

  • Art. 6(1)(b) GDPR if related to contract initiation

Your data will be deleted once the request is fully processed, unless legal retention obligations apply.

5) DATA PROCESSING FOR CUSTOMER ACCOUNTS AND CONTRACT EXECUTION

Personal data is collected for contract execution or account creation under Art. 6(1)(b) GDPR.

You may request deletion of your customer account at any time. After contract completion, data is retained only as required by law and deleted thereafter.

6) USE OF DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription

By subscribing to our newsletter, you consent to receive promotional emails from Wilson London under Art. 6(1)(a) GDPR. Double opt-in is used.

You may unsubscribe at any time via the link in the newsletter.

6.2 Newsletter for Existing Customers

If you provided your email during a purchase, we may send you offers for similar products based on Art. 6(1)(f) GDPR. You may object at any time.

7) DATA PROCESSING FOR ORDER HANDLING

7.1

Personal data is shared with shipping and payment providers as required to fulfill your order (Art. 6(1)(b) GDPR).

7.2 Payment Providers

PayPal
Payment data is transferred to PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg. PayPal may perform credit checks. More info:
https://www.paypal.com/webapps/mpp/ua/privacy-full

SOFORT / Klarna
Data is transferred to SOFORT GmbH (Klarna Group) solely for payment processing.
https://www.klarna.com/sofort/datenschutz

8) REVIEW REMINDER

With your explicit consent, Wilson London may send a one-time review reminder email under Art. 6(1)(a) GDPR. Consent can be withdrawn at any time.

9) SOCIAL MEDIA PLUGINS (SHARIFF SOLUTION)

We use privacy-friendly Shariff buttons for:

  • Facebook

  • Instagram

  • Google+

No data is transferred until you actively click a button.

10) ONLINE MARKETING

Google DoubleClick

Used for interest-based advertising under Art. 6(1)(f) GDPR.
Privacy policy: https://www.google.de/policies/privacy/

Google Ads Conversion Tracking

Tracks ad performance using cookies. You may opt out via browser settings.

11) WEB ANALYTICS

Google Analytics (IP Anonymization)
Used to analyze website usage under Art. 6(1)(f) GDPR.
Opt-out: https://tools.google.com/dlpage/gaoptout

12) RETARGETING / REMARKETING

Facebook Pixel (consent-based)
Tracks advertising performance under Art. 6(1)(a) GDPR.

Google Remarketing
Used for targeted advertising based on legitimate interest.

13) RIGHTS OF DATA SUBJECTS

You have the right to:

  • Access (Art. 15 GDPR)

  • Rectification (Art. 16 GDPR)

  • Erasure (Art. 17 GDPR)

  • Restriction (Art. 18 GDPR)

  • Notification (Art. 19 GDPR)

  • Data portability (Art. 20 GDPR)

  • Withdraw consent (Art. 7(3) GDPR)

  • Lodge a complaint (Art. 77 GDPR)

14) STORAGE DURATION

Personal data is stored only as long as legally required or necessary for contract fulfillment and then deleted.